ExSeed | Explainer + Paid Social
Innovative health tech company ExSeed asked us to help bring their new (and very clever) home fertility testing kit to life – challenging us to create explainer videos which were able to show the advanced technology behind their test kits, but also connect with audiences on an emotional level, showing how they can impact the lives of those trying to improve their fertility health.
With a small shoot, carefully selected (and augmented) stock video, CGI and motion graphics, we created a smart, sharp and inspiring explainer ad – plus shorter, more focused cutdowns and additional 15″ and 6″ edits optimised for mobile, to be used as targeted ads with different marketing angles for A-B-C marketing message testing and optimisation.
The client was thrilled with the results and we hope it improves ExSeed’s chances of success as much as ExSeed improves everyone else’s!
