Azar Global | Digital

Story, not stock photography

Following on from production of a Europe-wide Christmas TVC, global social app Azar asked us to produce a photoshoot featuring 18 models, to create images for social and marketing materials to be used in 3 distinct regions (Europe, MENA, Turkey) – keeping cultural sensitivities in mind, but pushing brand personality and fun, and steering clear of the usual stock photography stereotypes.

“Communication is always super fast and efficient; there’s never a wasted moment with HOTWOLF! A strong partner with a great understanding of our needs and a proactive stance on the project. No matter the target language or market, HOTWOLF approaches every project in a realistic but proactive way and shows amazing results even on a short timeline.”

Kristin Schwämmlein | Global Business Development & Marketing Manager at Hyperconnect