Inner Balance Pilates | Brand Bible

When lockdowns started in 2020, many SMEs reacted quickly by moving online and seizing the opportunity to stand out. We helped Inner Balance Pilates with a total refresh – new brand identity work to strengthen and focus tone of voice online, a new logo (with flexible variations for different product offerings), colour scheme, strong and consistent font choices and key brand guidelines to enable in-house production of social content and messaging (not to mention branded merchandise…).