Lyclear | TV+

As all parents know (and maybe some of us remember from our childhoods), catching a case of headlice sucks. But what about Super Lice?! We helped Lyclear bring this problem to attention-grabbing life, with an animated supervillain (and his pesky regular-louse mininions) being washed away from their follicle-forest by a true superhero – Lyclear! Our eye-catching TV ad was combined with a suite of display and print assets, which helped get the message out to the masses: never fear, Lyclear is here!