MTV x Reebok | Branded Content, Social + Influencer

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Get ready to sweat

We created this influencer-led workout video series with an eye-popping, fashion shoot aesthetic for Reebok and DW Fitness First, partnered with Sky and MTV. Starring fitness influencer Danielle Peazer, who created the workouts in collaboration with DW Fitness First and paired each with a new set of Reebok outfits.

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In total we made 62 videos from a 2-day shoot, including full 10-minute workouts, Instagram-friendly carousel edits and multiple ad spots to promote the videos and clothing worn within them.
“I absolutely love working with the HOTWOLF team - they're my go-to agency for branded content and entertainment - from creative ideas to finished videos, they can be relied upon to deliver.”
Drachan Forster | Controller, Viacom Content Partnerships