Protect Your Bubble (2021) | TV+ & Social

Following on from the huge success of the “End of the World” campaign, ProtectYourBubble wanted to evolve the messaging (not least because when 2020 did its thing, the tag line started to feel a little on the nose…!), whilst keeping the eye-popping visuals and overly-dramatic reactions which fuelled the original. Over lockdown and into 2021, we created a suite of TV spots and social-only videos we called “Avoid THAT Feeling”, again bringing the brand’s irreverent but relatable sense of humour to the fore – and continuing to give their social channels a creative hook for ongoing content.