SAM Learning | TV+ & Social

SAM Learning wanted to reach out to new audiences over the summer of 2020, with their award-winning home learning platform – an essential service, during lockdown and the dreaded ‘home learning’ many of us had to endure! Working in partnership with TV planning and buying agency Guerillascope, we worked fast to make this smart TV spot from the confines of our locked-down edit suites at home, using licensed footage and composited website footage. It’s safe to say, we (home)learned a lot from the experience! The campaign was also widened with online cutdowns to better suit social media platforms and a suite of new advertising assets, with multiple marketing messages.